Assouline – Lancome Universe of Fashion (1998)

Assouline – Lancome Universe of Fashion (1998) Since it's establishment in 1935, Lancome has been the leading French name in international cosmetics. This illustrated book profiles the company's founder, Armand Petitjean, a self-made man of uncommon vision and determination who decided to capture the "blue ribbon of beauty" from the American brands then dominating the market. Offering women a new approach to beauty, Petitjean seized on scientific discoveries to develop Lancome skin care, makeup and perfumes that expressed a uniquely French elegance that appealed to women worldwide. Petitjean understood the psychological power of beauty and encapsulated in his products the promise of radiance, mystery, and romance. Hardcover, 8.9 x 6.5 in. 80 pgs Rare books been lightly read & a must have, condition as pictured Coffee Table Book | Fashion Assouline