This NWT bag is HUGE! Holds a ton but folds up small. Perfect for groceries, the beach, the pool, traveling, road trips, you name it! I fit a box of crackers, a 1 gallon can of olives, "mega sized" cereal, "family sized" taco shells and a loaf of bread and still had a ton of room in there! It's incredible how big this thing is! Measures 16" x 13" x 10" Holds up to 50lbs (This listing is for the blue & white, black & white is available in a separate listing.) reusable shopping bag earth friendly conservation groceries supermarket carry-all beach pool baby party picnic