What it is: An overnight lip-plumping, line-smoothing treatment that supports natural collagen production for lips that look bigger and better with continued use. Formulation Type: Lip Balm & Treatment Benefits: Hydrating, Plumping Highlighted Ingredients: - MAXI-LIP™: Scientifically and clinically shown to visibly increase lip volume by 40 percent. - Shea Butter: Hydrates and soothes the lips. - Hyaluronic Acid: Makes lips feel pillowy soft.