A superior stain fighter, this powerhouse detergent goes beyond white, beyond bright, beyond bright. What Ultra Power Plus will do is wash away dirt, stains and smells from all your laundry. What it won’t is clean out your pocketbook. A single bag of this high-concentrated powder lasts for up to 100 loads in a high-efficiency machine, 66 in a conventional one. Plus, it has no dirty little secrets like toxic, pollution-causing chemicals that can harm the environment and cause skin irritations or allergic reactions. Plant- and mineral-based ingredients provide a safer clean. Contains no dyes, fragrances or optical brighteners. Also free from phosphates, phthalates, ammonia, chlorine, and bleach.