What it is: A collection of natural-looking false lashes that don't need measuring or trimming— perfect for first-time lash users. Just glue and go. Ingredient Callouts: This product is cruelty-free. What Else You Need to Know: Effortless lashes are the most easygoing lashes ever, featuring just a touch of added volume. Each style comes with a black cotton-thread lash band. These long-lasting styles can be worn up to 20 times per pair, so you can live in lashes.