Love this brow product. It's brand new, never swatched. I included swatches and reviews from the website! This is the info from the website. WHY YOU'LL LOVE IT • Waterproof, smudge-proof, long-lasting formula won't budge • Buildable formula and versality in application for natural to bold brows • Fade-resistant, full-pigment formula grips to skin and hair • Delivers smooth, even application and hair-like texture • Waterproof formula allows time for blending before it sets to a matte finish • Ideal for oily skin and humid climates • Ideal for all brow types -- especially sparse to extreme-sparse • Available in 11 shades HOW TO APPLY For a natural look that you can build on, pick up a small amount of product using Brush 12 – remove product from the pot, close the lid, and work off the top of the lid. Always keep the lid closed when not in use. Brush 12 was specially-designed to apply and blend DIPBROW® Pomade. The thin, angled brush allows for precise application so you can achieve natural-looking texture and detail. Distribute the product onto the brush by moving it side to side on the lid; this ensures you don’t load too much product and keeps the brush thin. Using light pressure, start by applying at the highest point of the brow and work towards the end of the brow. Using the remaining product on the brush, lightly fill in the front of the brow. Next, apply hair-like strokes in sparse areas throughout the brow. Blend as you go for a natural finish.