This is a Very Good, Used Condition large format Magazine Advertisement from 1944 for Hickory Perma Lift Brassieres. The Ad Title is "The Lift That Never Lets You Down". It was a half page ad at 13 3/4" Inches in Length X 5 3/4" Inches Wide, and still has a little margin if you decide it needs to be trimmed, however it looks pretty good. The ads at the first part of the century were the best of the best no matter what was being advertised they drew your attention. Not only the ads but many of the products or brands are also gone, changed names or been replaced. They help us to recall and document past times. They are living reminders of who we used to be. They give us a snapshot in time of style, beliefs, activities and daily life different from our own. They are excellent for research needs for school or college,for framing to use as Decor in Home, Garage, Bar, Man Cave, Business, or great as Retro decor, Art Decor, Unique Gift, Junk Journals, Scrapbook, Vision Boards etc!