Brand Pound Cake Color Red Velvet Pound Cake's Cake Batter Liquid Lipstick is an innovative clean lip formula that applies like butter and can be used as a lipstick, lip tint, or lip stain. Built with color theory in mind, it comes in multiple shades of red for different lip tones - so everyone can get their perfect shade. Received as a gift and never used Benefits Non-drying Comfortable and moisturizing throughout the day No flaking or crumbling Long-lasting Vegan Gluten-free Smells sweet (like cake batter) Paraben-free Nut-free Soy-free GMO-free Features 1x TIME Magazine Best Invention of the Year 2x Allure Best of Beauty Award 1x Essence Best in Black Beauty 1x Harper’s Bazaar Icon Award 1x Nylon Beauty Hit List Award 1x Glamour Best of Clean Award 1x Self Magazine Health Beauty Award Key Ingredients Avocado Oil: To promote collagen in the skin and lock in moisture Vitamin E: To help prevent UV damage and toxic pollutants to the skin