Move over Maybelline cause Miss Betty is here to stay with these exact, amazing formulas at a fraction of the price. Iconic Longwear Formula: The long lasting lipstick formula of this highly pigmented liquid lipstick gives you super saturated color in a smudge-free, matte finish. Color locks in, feels and looks fresh all day, with no transfer Sculpt With Precision: Get effortless, smooth application every time with the unique arrow applicator. This matte lipstick glides on easily for comfortable all-day wear. Kiss-proof!