Originally $32. New - Highly rated on Ulta.com. Madison Reed Cover Up Root Touch Up + Brow Filler in Medium Brown/Terra shade. Instantly covers up scalp roots, grays and defines brows with an easy to apply brush. No meds and rain, sweat and pillow-proof. Stays put until your next shampoo. Lasts over 60 uses. Blends with your hair color and contains keratin and argan oil.