Too Faced LADY BOLD Cream Lipstick 4.0g / 0.14 oz. Satin Finish Standard Size Shade: 09 Be True To You (Rustic Brick Red) The Lady Bold Cream Lipstick has a long-wearing formula that lasts for up to 12 hours, smooths the appearance of lip lines, is non-bleeding, and is feather resistant. This creamy-texture formula glides on smoothly for a light-weight, comfortable wear.