brand new, never used: A Pillow Designed Specially for Cervical Health: Patent-designed by top ergonomic master, it follows strict ergonomic principles that adapt to the natural curvatures of the cervical spine. Sense & Love the Neck-wrapping Upon a Try: The built-in contour neck roll design offers significant support to the intricate structures of cervical spine. Reshape The Perception of Fit for All Sleepers: Proper hollow design for back-sleeper keeps your head supported and balanced that enables your muscles to relax and recover. The one and only bevel design on sides allows your hands to place naturally without struggling to look for hand support, which maximize the comfort for side-sleeper.