This plush scarf pulls through itself to transform into a chic, cozy collar. UGG patented leather patch on the end. UGG® In 1978, an Australian surfer brought his beloved sheepskin boots to Southern California and founded UGG. By the mid 1980s, the brand had become a mainstay in surf shops up and down the coast and an icon of the beach lifestyle. Now loved everywhere by people who appreciate comfy style, UGG offers casual footwear and cozy items for the home, along with its signature boots.