THIS PRODUCT IS DISCONTINUED... grab it while you can! 5 Star😍 HIGHLIGHTS: *Anti-frizz *Curl or straighten *One pass technology * 25% longer plate speeds up styling *Condition hair, add shine. This game-changing, titanium plated flat iron features cutting-edge infrared technology that is scientifically proven to provide shine, moisture & gleam to locks with a single, effortless glide. The rounded, conditioning titanium plates beam infrared technology powerfully yet gently into the hair cuticle to lock in essential moisture while preventing damage & dryness. An ion accelerator permeates hair w/negative ion therapy scientitically proven to condition while straightening, enhance shine & eliminate frizz. 1", ergonomically designed rounded plates float to eliminate snagging & provide endless styling possibilities. The soft touch, luxurious flat iron is finished with a grip for more comfortable use. This must-have straightener features a 6’ 360° power swivel cord for tangle free styling.