IT Cosmetics CONFIDENCE IN A SERUM LIP GLOSS self worth (soft pink beige) Clinically Tested 90% Hydration Base Formulated with skin-loving hyaluronic acid, ceramide, vitamin E and tri-peptide 95% said lips feel instantly conditioned* 87% said lips feel soft after it wears off* Serum Lip Gloss is your high-shine lip gloss + lip serum in one! Brand new