pH-powered plumping gloss-balm with hyaluronic acid shifts like magic into a custom pink shade! WHY WE LOVE IT pH-powered plumping balm, gloss, color & hydrating treatment all-in-1 universal lippies color-shift with your natural pH levels, creating your perfect shade each color will shift to a similar pinky pop drenches lips in lasting juicy color & stained-glass shine hyaluronic acid & 10+ superfruits for plumper looking lips smooths the look of lip lines for a soft, pillowy pout vegan & cruelty-free Bubble gum color Brand new 3/24