Kenra's Violet Shampoo and conditioner are violet pigmented shampoo and conditioner for enhancing vibrancy of blonde or gray hair by helping to eliminate brassy tones. Benefits Eliminates brassy tones & neutralizes yellow Enhance vibrancy of blonde or gray hair Adds radiance and leaves dull, processed hair feeling moisturized Provides more manageable hair* Color safe 10.1 fl oz. New sealed bottles.