Liquid BioCell® Pure is the new generation of collagen and it's completely changing the way you look, the way you feel, and the way you age. All with zero sugar, zero carbs and zero calories. Its award-winning, multi-patented Collagen/HA Matrix® Technology is clinically shown to improve joint mobility, reduce discomfort, and promote healthy cartilage and connective tissue. And it gets better. Liquid BioCell reduces wrinkles from the inside out and even goes an important step further — it helps reduce the enzyme that can make your skin age.*