Wearing this hat is like wearing an ice-cold towel. Just soak the chiller hat in cold water then wear it during your golf round or anywhere anytime it's real hot out and you want to cool down. This hat will remain very cold for 5+ minutes, quite cold for 15+ minutes and comfortably cool until dry (1 - 3 hours). It stops sweat and stains plus it is wearable and crushable. This hat is made of rich and soft ultra-light chamois. Worried about it fading? It will not fade. The unique perforated fabric allows ventilation, but blocks the sun. #ChillerHat #Aussie #Perforated #SunProtection #Brown #Soak #Fashionable #Golf #Hiking #Water #Unisex ~ pet and smoke free home