WHAT IT IS This eye-opening mascara finds & flutters every lash! WHY WE LOVE IT massive volume, infinite length & extreme curl makes eyes appear bigger & lifted with 1 coat ultra-creamy formula conditions lashes so it won't flake, clump or smudge custom 500+ bristle brush coats & separates lashes cruelty-free CLINICAL RESULTS* 16-hour longwear immediate improvement in length, volume & curl 100% of subjects had longer, fuller lashes after application ophthalmologist tested safe for contact lens wearers dermatologist tested