What it is: An invisible texturizing foam that adds allover hold, thickness and grit to hair for instant undone texture—like a pomade without the weight. Who it's for: All hair types. What it does: It's infused with rice protein to add hold and memory for soft, reworkable, beachy hair that lasts for days. How to use: Place an appropriate amount into your hands then rub together. Apply to dry hair from the ends up. Use a rubbing motion over the ends to create a piecey look. 5.8 oz.