Brand new, never been opened. Price is for one product. STRONG HOLD, MOLDABLE STYLING CLAY Rough up, and get down and gritty to create a seriously strong hold with ROUGH.RIDER. Its oily, gritty-like texture helps you define a slick, matte look that lasts. Infused with antioxidants and essential extracts it packs a goodness punch as strong as it holds. ROUGH.RIDER also strengthens and helps seal rough ends.