Walter Moorcroft Hand-Painted AND Signed Porcelain Bowl / Vintage 1947-1953 (DF-K6/4 #11-EK) Measures: 7-1/2" Wide x 3-1/2" Tall Walter Moorcroft Pottery traces its origins back to the late 19th century. The brand was founded by William Moorcroft, who initially worked as a pottery designer at James MacIntyre & Company. In 1897, William Moorcroft introduced his groundbreaking Florian Ware collection at the World’s Fair in Paris, which marked the beginning of Moorcroft’s artistic journey. His nature-inspired motifs gained widespread recognition, and by the early 20th century, Moorcroft pottery had become a beloved collector’s item. The company continued to thrive under William’s son, Walter Moorcroft, who assumed control in 1945 and enjoyed renewed royal warrants for his exquisite craftsmanship2. The rare full signature mark of Walter Moorcroft, predominantly used between 1947 and 1953, is highly sought after by collectors. So, while the brand has a rich history, it was William Moorcroft’s Florian pattern that truly set the stage for its enduring legacy. 🌿🏺