Merit Beauty describes these clean beauty shadows as "buildable, talc-free, cream-to-powder eyeshadow that is easy to use and gives a soft-matte wash of color for all-day wear." I bought this about three months ago direct from the Merit Beauty website. Then I was able to get it cheaper from a different source, and when I went to return it to Merit, they told me to keep it! This retails new for $24. Please note this has never been used, nor has the pot been opened, but the box shows signs of wear. This can be seen in the accompanying photos. This is "Social", a gorgeous mauve/lavender shade. I have four of these eyeshadows and I love them all. I wear them every week. Please note they can dry out if you don't put the pot lids on tight after opening. Tip: adding a drop of argan oil to the shadows helps keep them from drying out. I have too much makeup and supplies, I lost my job, and I have an elderly cat who needs expensive veterinary care, so I'm selling lots of my makeup collection on here! Price firm unless you’re bundling.