New Hero was founded in 1974 in California. They have maintained the New Hero principle of classic, simple and livable clothing of 100% native American cotton. Every piece is made in a 100% cotton fabric because it doesn't need ironing. Just wash, dry and wear. To get rid of any wrinkles, spray lightly with water and leave on a plastic hanger overnight. New Hero diligently recycles in the dying processes, water and electrical systems in its plants.