Brand new! It consistently gives sleek and bouncy hairstyles worthy of the catwalk, all without the damaging heat. It’s all possible thanks to infrared tech, which harnesses the power of negative ions to lock in moisture as you style your strands for the glossiest finish. Infrared works to gently heats the hair from within. It’s super gentle and can be used on the daily to touch up hair. What a babe, right? Not to mention the aloe-infused bristles add extra shine and reduce frizzy bits. FYI she's for dry hair days only; looking for something for wash days? Try our OG viral favourite the Blowout Brush! CLINICALLY PROVEN TO: Cause no heat damage* Increase volume by 67% after 1 use* Immediately reduce frizz by 35% after 1 use*