What it is: A six-shade eyeshadow palette with copper, peachy pink, rosy terracotta and brown shades to define, smoke and illuminate the eye area. What it does: These six buildable, best-selling shades can be used to create easy-to-wear looks, night and day. Each matte shade is made with a powder coating technology, where pigments are coated with a mix of silicones and emollient oils, leaving the finish soft, cushiony and velvety-smooth. The metallic shades are silky to the touch, with an ultrasmooth texture that transforms from a powder into a liquid-cream on the skin.