WHY IT WORKS - Helps increase the strength and condition of lashes and brows IDEAL FOR THOSE WHO - Want healthy, beautiful lashes and brows - Want to boost the fullness of their lashes and brows. HOW TO USE IT For lashes: Apply a thin layer of product twice daily to makeup-free skin along the base of the upper and lower lash lines where eyelashes meet the skin. For maximum results, apply in the morning and evening for 28 consecutive days. For brows: Apply twice daily to makeup-free skin using short, upward diagonal strokes on each eyebrow. Use the tip of your finger to dab in excess product and aid absorption. For maximum results, apply in the morning and evening for 28 consecutive days. *Allow product to dry for 7–10 minutes before applying makeup.