Introducing the Belkie Bear "The Tradition Continues" edition from 2006. Over the years, Belkie Bears have evolved in size, shape, and fashion, but they have remained a treasured holiday tradition at Belk since 1987. This particular bear is a testament to that enduring legacy. He features a beautiful cream and brown color palette, making him incredibly soft and cuddly. Designed to warm your heart, his plush fur and endearing expression capture the essence of holiday joy and nostalgia. Whether for a collector or a loved one, this Belkie Bear is a perfect embodiment of festive cheer and timeless tradition.