Oribe Bright Blonde Essential Priming Serum - NEW IN BOX 3.4 oz An essential first step when caring for blonde hair. Specially formulated with violet and pearlized pigments, our brightening serum tones and eliminates brassiness while replenishing moisture and protecting up to 450°F. Hair is left restored, touchably soft and lit from within. • Brightens, tones and eliminates brassiness • Provides 450°F heat protection • Helps to repair and strengthen over-processed, brittle hair • Replenishes lost moisture to hydrate and restore softness to dry hair • Smoothes the cuticle and helps to improve elasticity • Enhances vibrancy for healthier looking hair Work through damp hair before styling to protect, tone and hydrate.