AWAKE Lipstick Vegan Japanese Skin Care From New York A Sister Company Of Tarte

✨Very Rare✨lipstick -true rich-20 Orange Frappe Net Wt. 5.0g Manufectured by AWAKE INTERNATIONAL A Japanese skincare brand from New York.” Awake’s official “About” page boasts that the brand “utilizes cutting-edge Japanese technology.” Awake was described as a vegan skincare brand from New York: “NY生まれのヴィーガンブランドAwake.” In fact, if you head to Awake’s Japanese website, the logo clearly states “Awake, Vegan Cosmetics From NY.”Awake is the sister brand of Tarte. It was (re)launched in 2018 under the direction of its parent company, Kosé, after its original debut in NYC in 1997. If you’re into J-beauty, you’ve certainly heard of Kosé. It’s one of Japan’s leading manufacturers of cosmetics and toiletries. Some Kosé brands include: Softymo facial cleansers, Clear Turn sheet masks, and Sekkisei skincare.