Maybelline Color Sensational Matte Effect Shade: Siren in Scarlet 690 Brand New, Factory Sealed, Full-size Maybelline New York's Colour Sensational Lip Colour is crisp, and bold from pure pigments for a beautiful, lasting look. The rich, creamy formula provides a velvety feel, while moisturising your lips. It's lip colour is so rich, so stunning…it’s sensational. Key Benefits: Creamy, smooth matte look Protects your lips from drying Long-lasting Comfortable to wear