Pureology's Pure Volume Shampoo is a lightweight sulfate-free shampoo that enhances volume and restores movement to flat, fine, color-treated hair. Benefits: Deeply cleanses to remove build-up Adds volume, movement, fullness, and structure Extraordinary color protection Highly concentrated formula allows for 75+ shampoos in a single bottle Contains less than 1% of synthetic fragrances This product is 100% vegan Recyclable packaging