EUC! Waterproof great bag to take in the boat! Chic and stylish! she is a mom of two and one of the strongest women I know. Her journey through the years with this company has shaped it into a nautically fresh and sophisticated line of handbags, home decor, and travel gear. Her bags are handmade with close attention to detail and a sailors eye. She is very particular in making sure all of her products are flawlessly made. She strives on the authentic nature of her bags, the durability, and the story of a sail to live on through her products. Her logo needed to be simple and fresh, like Ella. The idea came from sails, following one by one, shaping into a circle creating a compass-like image. The compass is a maritime symbol that was very popular among sailors. Incorporating this into her logo stamped the nautical ambiance needed for her brand and kept the origin of the sailors true way home.