WHAT IT IS No-tug, gel formula in an insta-brightening eyeliner for bigger, brighter, more open eyes in seconds – in nude or NEW white WHY WE LOVE IT trick in a stick™, 8 hrs of beauty sleep in a pen for the nights you only get 4 twist-up pen glides on smoothly to neutralize the inner rim powered by aloe, antioxidants & none of the bad stuff brighten the inner corner, brow bone, waterline, nose & Cupid’s bow blend with the built-in smudger Vegan & cruelty-free!