Eliminate brassy tones while cleansing and conditioning the hair.  BRB! Your blonde will Be Right Back with our intensely moisturizing Purple Shampoo & Conditioner that eliminates brassy tones. Infused with moisturizing ingredients and HIx® Alpha Bond Multipliers to strengthen your hair while toning.  How to Use: Wet hair. Apply evenly throughout and lather. Leave on for up to one minute. Rinse. Follow with BRB Purple Conditioner for best results. Note: This shampoo and conditioner both contain toner. Once a month, I leave the conditioner in my hair for up to 30-40 minutes then rinse with cool water. I use the Shine Bright set for my regular S&C.