PUMA R698 Highsnobiety x Ronnie Fieg Friends and Family | 10.5

PUMA R698 Highsnobiety x Ronnie Fieg Friends and Family Sample | 10.5 Excellent Used Condition (EUC)-wear on soles, minor scuffing The retail mastermind behind streetwear giant Kith – and the guy that made Asics and velour tracksuits cool – NYC-based designer Ronnie Fieg started from humble beginnings flogging boots at downtown footwear shop David Z. in the mid-90s. Sneakerhead culture as we know it was only in its nascent stages, and he was slowly working his way up the ladder, as a junior buyer then as a buyer opening up athletic footwear accounts. Asics was one of them, and in 2007 the brand tapped Fieg for a collaboration. The result is one of the most long-standing and prolific sneaker collaborations in history. Fieg would go on to launch his own streetwear empire Kith, with shops in Brooklyn, Manhattan, Los Angeles, Miami and London, and secure a dizzying array of limited-edition, instant-sellout collaborations.