FOR EVERY TYPE OF SLEEPER: A full, 360 degree-wrap of Purple’s proprietary Honeycomb GelFlex Grid provides pressure relief, support and cooling while MicroFlex Moon Foam creates a fluid, shapeable feel that instantly adapts as you move and adjust throughout the night. PILLOW BY PURPLE BRAND NEW 35.5"L X 17.5"W PERSONALIZE FOR PERFECT SUPPORT: Adjust the amount of fill to customize height and firmness to your liking. Optional internal neck chambers can also be filled to your liking for targeted neck support. Adaptive fill effortlessly molds to movement while providing the density necessary for head and neck support. STAY COOL, SLEEP DEEPER: The airy Purple GelFlex Grid, MicroFlex Moon Foam, and cool-to-the-touch cover work in tandem to keep you cool and comfortable all night long. Made from hypoallergenic materials that are both CertiPUR-US and Clean Air GOLD certified so you can rest easy knowing you are snoozing safely. Hypoallergenic A safe option for people with allergies, Purple pillows are made with recyclable, food-grade and food contact-grade material. Durable This Purple pillow won't fall flat thanks to its silicone-coated, crimped fiber filling. VERY SOFT AND COMFORTABLE FIRM PRICE