This is brand new, I bought it and my hair is too fine to use it. I missed the return window. $149 is the purchase price from ULTA. Features Ionic Technology seals the cuticle for less frizz and tons of shine while styling Infrared Technology heats hair from the inside out to help maintain healthy locks Dual ceramic heaters create even, steady heat within 60 seconds Digital temperature control allows for custom styling on all hair types (heats up to 440 F/226 C) Features 60-minute automatic safety shut-off Features a professional length 9 ft (2.74 m) cord For a traditional curl: Hold iron vertically and clamp hair high on the barrel midway up the strands. Use thumb and forefinger to rotate the clamp away from face. When curl is finished, it will slip out of the clamp. For a wave or bend: Hold iron horizontally and wrap a section of hair over the clamp away from face. Leaves ends out 1''. Hold for 3-5 seconds and release the clamp. Tug slightly on the ends while hair is still warm.