BRAND NEW IN BOX!! COLOR: Original Recipe (True Red) Get Gwen’s "signature red lip" or create your own in nudes, and brights with this weightless liquid lipstick. This mask-proof, clean formula locks in amped up, budge-proof color with major staying power—no fading, feathering, or transferring. Its stay-true, high-payoff color dries down to an ultra-matte finish and wears comfortably on lips. Like all GXVE products, this lipstick is vegan, cruelty-free, and formulated clean. HOW TO USE STEP 1 On dry lips, define and shape with the edge of the applicator. STEP 2 Then fill and perfect. STEP 3 This buildable formula goes on in one swipe but can be layered. STEP 4 Wait for the formula to dry down before applying a second layer.