VINTAGE Schaefer Beer Atomic Clock Sailboat Lighted 615 Bar Sign

Functioning clock and nightlight. There is a crack in the plastic and also some minor scratches. The clock functions but does get stuck while passing over the minute hand so it will need tweaking in order to function perfectly (see video). The Schaefer Beer Atomic Clock has a rich history tied to the legacy of the F. & M. Schaefer Brewing Company, which was founded in 1842 by Frederick and Maximilian Schaefer in New York City. Here's a brief overview of its history: The Atomic Clock was produced as a promotional item by Schaefer Beer during the mid-20th century, specifically around the 1950s and 1960s, when atomic design was popular. This style was characterized by sleek lines, futuristic motifs, and a fascination with the atomic age. These clocks were manufactured by the company Ohio Advertising Display Co. They typically came in various designs, with one popular version being the sailboat model, which had a lighted feature, enhancing its visual appeal. Over time, these clocks have become collectible items, valued for their unique design and historical connection to Schaefer Beer. Collectors often look for well-preserved examples, especially those in working condition, as they represent a piece of mid-century advertising and design history. This clock not only served as a functional timepiece but also as a piece of breweriana, showcasing the blend of advertising with the atomic age aesthetics, making it a sought-after item among enthusiasts today.