Technology as a Service Playbook How to Grow a Profitable Subscription Business
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Technology as a Service Playbook 2016
How to Grow a Profitable Subscription Business
by Thomas Lah & J.B. Wood
Technology-as-a-Service Playbook defines the tactical and strategic plays technology companies must run to build a profitable subscription business.This cloud-driven journey will affect every part of the organization. How offers are designed, built, marketed, sold, and serviced will all need to change. And these transformations are not limited to OEMs―they will also directly impact the vast network of channel partners.
J.B. Wood is president and CEO of the Technology & Services Industry Association (TSIA), the leading association for today's technology and services organizations. Through TSIA, Wood advises the world's largest B2B technology companies on strategies to increase growth and profitability through the optimization of their services, sales, product, and channel operations. Thomas Lah is the executive director and executive vice president of TSIA.
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