NIB Schwarzkopf Color Ultime Hair Color, 4.33 Ultra Deep Violet, 1 Application - Permanent Purple Hair Dye for Vivid Color Intensity and Fade-Resistant Shine up to 10 Weeks Color 4.33 Ultra Deep Violet Package Information Box Product Benefits Hair Coloring Brand Schwarzkopf Item Form Cream Hair Type Normal EXCLUSIVE REDS: Daring and delight - Color Ultime’s various shades of red hair color suit any complexion and complement big-volume hairstyles for glamorous looks SHOW STOPPING SHINE: Infused with Diamond Brilliance serum, this hair color for women delivers color results with luminous shine HAIR DYE: Formulated with a special UV filter, color Ultime's hair color kit provides additional protection FADE RESISTANT VIBRANCY: With our rich red shades, this vibrant permanent hair dye color gives up to 10 weeks of show-stopping color intensity - even on gray FIND YOUR SHADE: For best results, choose a color in the shade level that best matches your current color. The shade map on the back of the pack will help you find the best shade for you.