YOUR. BEST. HAIR COLOR. EVER. Gorgeous, lasting high-quality hair color—crafted in Italy. Max Gray Coverage MAXIMUM GRAY COVERAGE Maximum coverage color with extra pigment to cover resistant grays. Dermatologist Tested DERMATOLOGIST TESTED Does not damage hair according to an independent clinical study. smart 8-Free Hair Color FREE OF HARSH INGREDIENTS Formulated without ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide. Ingredients with Integrity INGREDIENTS WITH INTEGRITY Full of keratin, argan oil, and ginseng root extract.