PRAVANA's award-winning VIVIDS impart long-lasting, rich color and brilliant shine. This direct-dye features Keratin Amino Acids and pure Silk Amino Acids provide strength and durable shine when applied. Use VIVIDS Clear to lighten or pastel and VIVIDS Black to darken any VIVIDS shade. • No ammonia: extremely gentle • Silk Amino Acids: act as a color carrier to help drive color deep into hair’s cortex • Keratin Amino Acids: strengthen hair’s fiber and help color adhere to the hair shaft