All-Nutrient Blue Powder Bleach provides maximum lift without fear of breakage and leaves hair feeling soft and manageable. This de-dusted stay moist formula mixes smooth and creamy for ease of application. Controlled pH and natural emulsifiers adds maximum protection during the lifting process, with conditioning properties. Leaves hair feeling soft and manageable. Mixes instantly into a smooth creamy consistency for ease of application. Blue Powder Bleach controls unwanted warm tones and lifts faster and more evenly. No swelling, drying or flaking.