Liquid BioCell® Pure is the new generation of collagen and it's helping change the way you look, the way you feel, and the way you age. All with zero sugar, zero carbs and zero calories. Its award-winning, multi-patented Collagen/HA Matrix® Technology is scientifically shown to support joint mobility, support joint comfort, and promote healthy cartilage and connective tissue. And it gets better. Liquid BioCell reduces wrinkles from the inside out and even goes an important step further — it may help reduce the enzyme that can contribute to skin aging.* Plus, Liquid BioCell Pure is NSF Certified for Sport® which demonstrates the commitment to providing a clean, safe product and promoting fair play in sport.*