New in box, this serum delivers! This gel serum visibly firms, hydrates and brightens all skin types. If aging skin has got you searching for a little miracle worker, you’ve found it! HydraFirm + Brightening Serum is infused with Hyaluronic Acid, Alpha Arbutin, Niacinamide and more to provide multiple benefits in one bottle: Firming, check. Reduce the signs of aging, check. Improve skin tone, check. Smooth texture, check. Does it all, check, check!