What it is: An extreme lengthening & lifting mascara with magnetically enriched formula that works with the magnetic core to extend lashes 40% longer. Formulation Type: Lengthening Benefits: Long-wearing What Else You Need to Know: The innovative extender brush features a magnetically charged core that pulls the magnetic, mineral-enriched formula up and out beyond the tips of lashes for extreme length and powerful lift. Custom-designed zig-zag bristles are strategically positioned to fan out, separate, and define lashes for up to 36 hours of wear and 40 percent longer lashes.