This exact item sells for $57 on Elemis website. Details below from Elemis’ website. FIRMS, SMOOTHES, HYDRATES The ultimate 3-in-one anti-wrinkle moisturiser that improves hydration and firmness whilst protecting the skin from sun exposure. ABOUT THIS PRODUCT "The cream that started it all, now with SPF 30. The ELEMIS Pro-Collagen Marine Cream with SPF is proven to significantly reduce the appearance of fine lines and wrinkles in just 2 weeks* while quenching skin with 24 hours of hydration*. Our hero daily moisturizer provides broad-spectrum UVA/UVB protection. It acts as the first line of defense against the sun’s harmful rays and UV-induced premature skin aging. This anti-aging moisturizer with SPF is formulated with powerful marine and plant actives, including our moisture-boosting superhero algae Padina Pavonica, Chlorella and Ginkgo Biloba, to improve firmness and deliver instant hydration. Infused with rose and mimosa, for a delicate floral aroma that is a delight to the senses. This lightweight anti-wrinkle SPF gel-cream glides effortlessly onto the skin, leaving a silky-satin finish that is the perfect base for makeup on all skin types."